After months of planning and collaboration, we’re excited to reveal a fresh new look that reflects our mission to support patients, families, and staff at Surrey and Sussex Healthcare NHS Trust. Read on to see what inspired the change!
Thanks to your amazing support, our charity is growing and making a bigger impact every day. But we kept hearing the same thing—so many people in our community didn’t even know we existed. We knew that had to change.
With the incredible support of NHS Charities Together, we received a charity development grant that allowed us to team up with the brilliant minds at the design agency Ave. They helped us shape this journey and bring our vision to life. After gathering feedback from over 20 hours of focus groups and interviews, we discovered something eye-opening: while hospital staff knew us as 'SASH,' many people outside had no idea they could thank their care teams directly. Instead, they often donated elsewhere simply because they didn’t know we were here. That’s why this change is so important.
So, we're excited to introduce our new brand that's all about clarity and connection. We're now the Surrey and Sussex Healthcare Charity, proudly serving East Surrey Hospital, Horsham, and Crawley. Our goal with this new look is to:
- Make it simple for everyone to connect with their hospital charity and thank the teams who care for them.
- Reflect what we've heard from our community, ensuring our identity really speaks to you.
- Grow our impact by being easily recognised and visible all around the hospital.
We're thrilled about this next chapter and can't wait to see how it brings us all closer together.
A fresh look: The orange and grey colour tones have been transformed into an updated logo and a visual identity which reflects the vibrancy, compassion, and hope at the heart of our work.
A new name: To align with our evolving mission, we’re embracing a name that speaks to our dedication and growth.
Enhanced communication: Our website and materials will feature a modern design and user-friendly layout to keep you informed and engaged.
While our look may be changing, our commitment to Surrey and Sussex Healthcare NHS Trust, its patients, visitors, and staff remains the same. We're here to make hospital stays a little easier, to support those who need us most, and to be a helping hand for the incredible teams who care for them every day.
